Music Broadcast Private Limited Profile
 
 
 

Music Broadcast Private Limited (MBPL) owns Radio City 91.1FM, India 's first and leading FM radio brand and Planet Radio City , India 's mega music portal. MBPL set up India 's first private FM station when it started broadcasting Radio City Bangalore in July 2001. As part of Phase II expansion of FM Radio, MBPL has taken the Radio City experience to 20 of India 's largest metros and mini metros. Taking the lead to offer a distinctive listening experience, Radio City 91.1FM's differentiated music offers listeners melodious Adult Contemporary music along with a fresh outlook, 'Whatte Fun', giving listeners a unique and uniform brand experience, in line with the vision of creating a national brand.

In an endeavor to harness new technologies to connect through music with its chosen audience, MBPL has recently forayed into the domain of the Internet with Planet Radio City (www.planetradiocity.com). Planet Radio City is India’s first all-inclusive Music Portal that offers users information, entertainment and interactivity The site is targeted not just at the passionate, serious music lover, keen on information and discovering new music but also musicians and music enthusiasts - experts and amateurs. The website offers unique applications and features hitherto missing from the music websites of Indian origin. In short, Planet Radio City is a one-stop shop for music lovers and musicians

A sustained focus on understanding listeners and leveraging the synergies of music expertise and innovative programming, allows MBPL to deliver a unique experience and be an integral part of the lives of listeners and online users alike. Aggressively looking at spreading the Radio City experience to new markets, Music Broadcast Private Limited is committed to growing the market and creating superlative content for mass premium audiences.